New Auction Maneuvers

https://paddle8.com/work/frank-hyder/28805-fish-egg

Most folks who associate auctions only with secondary market sales must not have gotten the memo about Jeff Koons’s new “Popeye” sculpture, or Frank Hyder’s “Fish Egg”. Both are offered for first time sale in a bidding environment. While both pieces are expected to sell for wildly different prices, these two MICA graduates represent a growing number of artists who are bypassing the galleries altogether. Stay tuned

2 thoughts on “New Auction Maneuvers

  1. It used to be that in order to get accepted into art fairs, dealers had to maintain a bricks and mortar establishments. Today there are many galleries that only exist online, holding mock events and mock exhibitions. So much has migrated to the Internet that vetting galleries, verifying physical gallery addresses is beyond the budgeted resources of art fair organizers, who seem to be mostly interested in what kind of art an exhibitor might bring to the party. Presumably someone can see artists’ works at the fairs, and then buy online. A friend of mine who is an artist and a dealer assures me that few people buy anything sight unseen, but there are many way to see artworks other than in a traditional gallery setting. Consider the Koons “Popeye” being sold for the first time at a Sotheby’s auction in May. Why wouldn’t artists rather roll the dice at auction? They pay a consigner’s commission, which is half what a gallery would take. At the same time, the more time we spend online, the greater our appetite for escape into the physical pleasures of life–maybe one reason why craft-arts like ceramic and textile are on the rise again. I think it’s insane for artists to spend so much time calculating ways to intersect with the market. It’s like farmers hanging around supermarkets when they should be tending their herds and minding their crops. There are so many ways today to get ideas out there, only the most desperate dolt worries about how to do it before the time comes. By the time one finishes a body of work and gets it ready for exhibition, everything will have changed. Better to be nimble.

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